Why Video Marketing is key to driving business for your company

As the Endemic phase begins, post pandemic, we strive as individuals and as teams to get back to ‘normal’ lives once again.

The live of many have changed, challenges faced and obstacles surpassed.

Working from home a norm for many while rush hours for others remain unexpected.

While the world is on its path to normality, businesses now regain its workflow for the products and services offered, looking for more efficient and sustainable ways to work through a possible repetition of the Covid-19 or any other possible unforeseen circumstances in the near future.

Technology has made it possible for us to work remotely without sacrificing the efficiency of our business alongside growing the business further through online marketing and even possible prospect sales calls through online meeting apps such as Microsoft Teams or even Google Meet.

Video Marketing has become a new bridge that interconnects many businesses to potential and current customers.

Today, we’d like to share with you Top 5 reasons why you should explore Video Marketing and not miss out!

Did you know that over 500 million people watch videos on Facebook every 24 hours?

If you are a business owner who is trying to promote your business effectively,  showcasing your products & services in an engaging 15s video could be just the thing!

If you still aren’t convinced to include video marketing into your marketing mix, you may want to have a look at these following reasons.

  • Videos help you explain things in a simple and easy to understand manner

As you may be looking to help customers understand what makes your products/services better than others,  a Product video could just make it easier by showcasing a short clip of how to use the product and the features available.

What better way to learn about the product or service than from someone who’s experienced it first-hand? A Testimonial video makes it so much easier for potential customers to get a feel of your product/service and know what to expect before even signing up with your business or making a purchase.

Overall, a video helps tell a better story by combining images and text to deliver a visual, enticing storytelling experience to its audience.

With the current Instagram Reels going viral alongside peak in TikTok videos, it’s no longer the unknown that is a strong trend to watch videos over reading, especially videos that have a duration of 1.5 minutes or less.

80% of the consumers agree to the fact that video demonstrations are helpful.

  • Videos have the potential to offer a perfect Top-of-Mind recall

Think of the last video you watched, and try and recall the scenes within the video, you would most likely remember more content that you’d expect. This applies to your prospective customers as well.

Video marketing can assist you to raise awareness about your brand , business and get more people interested in what you have to offer.

  • Videos influence customer’s purchasing behaviour

An impressive video that highlights your products or services in a visually appealing or creative manner increase the likelihood of a potential customer reaching out and engaging with your business.

Video marketing is four times more effective than email marketing.

  • Videos help build brand reputation

Creating a series of videos, whether it’s a series for product launches, recommendations or customer testimonials, these videos can be powerful in building your voice across industries. Moreover, over the period of time, users who view the videos end up developing a visual connection with your brand and ultimately even may form a community.

  • Videos can bring more traffic to your website

Imagine the costs incurred to be ranked on Google Search results’s first page?

What if you could improve your SEO and improving traffic without those high costs in Google AdWords. When you upload videos for your business on your website, it helps secure better rankings on Google.

The Google search engine algorithm gives more prominence to video content . By creating engaging videos, you can not only be the first few shown to people looking for products/services from your business, but also send out a positive overall image that you know exactly what you’re doing.

Now, for the most important question. How can I get Video Marketing for my business?

The answer is simple.

That’s where Gambarr can help.

All you need to do, is drop us an email at [email protected] or DM us at FB | IG @mygambarr and one of the Gambarr personnel will get back to you within 24 hours!